Case study structure

What it does

Takes your project notes and produces a structured case study, compelling problem statement, account of the work, and a result that's worth putting in a pitch.

When to use

• After a project wraps and you want to capture it for credentials
• When building a portfolio entry for a specific type of work
• Before a pitch where a similar case study would strengthen the response

The skill

I'm going to describe a project. Turn it into a case study structure.

Produce:

1. The headline. One sentence that captures what changed for the client, not what we did, but what it meant for them.
2. The context. Who is the client? What situation were they in? (2–3 sentences, no preamble)
3. The problem. What specifically needed to be solved? Why was it hard or important?
4. The approach. What did Planes do? Be specific about methods, not just deliverables. 3–5 sentences.
5. The result. What changed? Quantify where possible. If there are no numbers, describe the observable difference.
6. The quote (if I provide one). One sentence that captures the client's view, stripped of corporate language.

Don't say "leveraged" or "partnered with". Write it like work you're proud of.

Here's the project:

[paste your notes, brief, deliverables, results]